Great Leaders of the Nation
Honoring the legacy of giants
Information Design
Environmental Design
Signage
Wayfinding
Wiping the slate clean
We were approached by the Prime Minister’s office and the management of Mount Herzl in Jerusalem to redesign the signage system as part of a major redesign of the compound.
Previously, there was a significant lack of standardization. Numerous headstones from various eras employed different fonts and layouts. Furthermore, not only were there no clear guidelines for any signage, there was a request for additional signs.
Headstone
Full name and Hebrew dates of birth and death. Etched in basalt.
Laying out the foundations
The subsequent stage involved designing a versatile grid system for each format. The challenge lay in considering various factors, including legibility and technical requirements.
Additionally, working in a trilingual environment presented its own challenges. Each language has a distinct origin that has shaped its unique characteristics. We ensured consistency throughout.
Fonts things first
We commenced the foundation work by selecting a font. A robust trilingual font was necessary to accommodate every need. From big titles to fine print. We opted for “Hadassa”, a font designed by Henri Friedlander and revived by Fontef Type Foundry, with Arabic addition designed by Daniel Grumer.
The font possesses elegant characteristics. Although it was designed only half a century ago, it exudes a sense of timelessness rooted in our region’s history. It conveys modesty and respect.
Side Stone
Trilingual name and dates . Etched in granite
Biography plate
Trilingual biography with an image . Etched on stainless steel.
Ceremony court
Limestone wall with the state's emblem and the national anthem, alongside meaningful quotes. Etched in iron.