People &
story telling.
That is our
business.
Here we go - as you already know, we are Blue Collar Working Group. The title is not a mere eye catcher, we don’t like half truths. I’ll explain.
You know what? Let’s take this “About Us” page as an exercise in branding, or brand strategy. After all, you’re here because you want to understand something about the way we work.
This name of ours is part of who we are. We work as a “democratic collective” (one might say that it’s just an excuse for being “bad capitalists", but that doesn't cover this ideology of ours).
As I was saying, we don’t like half truths. Well actually it's not the half truth that really bothers us, but rather what hides behind it.
We started back in 2011. I myself started much earlier, graduating in 1991 (Visual Communications, Bezalel, Jerusalem). Personally, I do many different things - I teach and give lectures, I have a weekly visual column in a newspaper (and occasionally I write in others), I'm a political activist heavily involved in human rights. But most of all - I’m a poster designer, and one part of the Blue Collar working group.
We all started as Graphic Designers, in the good old fashioned sense. It’s a kind of background education I trust and believe in. Firstly, because it’s human, and secondly - because it reflects on the world.
The two main aspects of our work are people, and story-telling.
We brand everything (that is almost everything. I’ll elaborate later). From Large institutions like museums and cultural centers, to governmental offices, from academies and NGOs to small-scale commercial businesses.
What we do
Branding & Strategy
We start every branding project with a brand strategy paper that outlines the personality of the brand, and names its competition. Then we continue to naming, logo design and the visual identity.
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Corporate identity
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Rebranding services
Web Design
From planing the architecture of the information to designing the very last button on the page, we tailor each website meticulously to our customer's needs.
Campaigns
From ideation to delivery, we craft campaigns for social media, print and outdoor, including copywriting.
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Copywriting
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Social media campaigns
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Digital advertising
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Election campaigns
Printed goods
With our rich experience in print production, we design and deliver any printed material our clients need.
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Books
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Magazines
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Posters