Department of R&D, Ministry of Education
Helping to shape the future of the future shapers
Branding & Visual Identity
Logo Design
Strategy
Web Design
Social Media
Vagueness as an asset
The main objective of the R&D division in the Ministry of Education is to shape the future of the education system.
We started by conducting individual meetings with department managers to gather insights and gain a full view of the organization. A recurring theme was the organization’s fluid structure, which presents a unique approach for a governmental bureau.
Unconventionally we started with the visual language. The notion that the future is fluid and we can shape it to ensure a better tomorrow, led us to develop this fluid identity based on toy trains. Play and experimentation are the core values of the brand.
The language we designed is very memorable pronounced, therefore we could used it as the jumping point to the logo. The logo is a purified representation of the visual language.
The logo conveys a sense of movement and it can stand by its own, like in social media.
During the branding process we sensed that in order to manifest the uniqueness of this division, and to help it stand out in the governmental environment, a custom font was required.
We crafted a font that is friendly and simple, with curves and semi-rounded tips.
The design system is highly versatile. We provided with the client a full toolbox for designing any of the their items, such as presentation, social media post, print reports etc. It can be easily implemented by the client, whether it's by the in-house design team or any other team member.
The design of the brand's website was a large-scale project on its own. While the vagueness approach.
We started by mapping their previous website. That helped us to understand the the main core of the website was their professional articles. Then we organized all the content to three simple categories that the user can easily navigate between.
Instead of creating more logos for the different departments, we used the same logo, thus helping to ensure the strength of the brand.