STS
New brand identity for Israel's largest supplier of industrial machinery and services
Branding
Website
Motion Graphics
Social Media
Unscrewing Visual Identity
Justitia is the Roman name of Lady Justice, the goddess of, you guessed it, justice. In most visual representations of her, she’s holding scales in one hand, and a sword in the other, while blindfolded. That’s how justice is supposed to be made.
Of the three, it’s the scales that “made it” into modern time branding and can be found in tens of thousands of legal firms' logos. This is a testament to how boring the visual aspect of branding can get. And if you’re not careful, you could potentially find yourself in said bored state when called on to re-brand a heavy machinery distributing firm... Unless you decide to avoid hi-res photos of shiny machine parts and instead create a visual language inspired by the smallest of components, the nuts and bolts in a 25 ton turbine.
We took these tiny elements, flattened and duplicated them to create a visual vocabulary, a new ABC, with which we built a brand new kind of machine.
The kind you can “plug in” and make work with new purpose - the purpose of pleasing the eye.
From laying the foundations of the wireframe, to crafting the smallest of buttons, we built the entire website in-house.
For its social media channels we put together sophisticated slogans and copywriting to make it stand out from its competition. Thus giving it an edge over other players in the field.
We've harnessed the power of motion graphics to create a series of ad campaigns on Linkedin, to increase brand engagement.