Department of Teacher's Wellbeing, Ministry of Education
Putting teachers at the center
Naming
Branding
Logo Design
Who's the boss?
Being the most taken for granted occupation, teaching is ofter perceived in the Israeli society as a low-level occupation.
We were appointed by the Ministry of Education to brand a new department tasked with strengthening the relationship between teachers and the "the system" at large.
Help me help you
Early on in our first meetings, we were presented with this diagram, which became our main source of inspiration - a micro overview of the different components of well-being. We then expanded it to show the macro, or more specifically, how one is influenced by, and dependent on, the other.
We created a symbol that combines an aura with the ripple effect. Together they represent the positivity that teachers radiate out to the world, and the interdependence of all the components; from student, to teacher, to the system as a whole.
